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| Organisational Culture is the easiest thing to comprehend and at the same time the most difficult thing to define. This is because of the aura of mystique that surrounds Organisational Culture. This note attempts a model to operationalise the culture building process. DEFINING ORGANISATIONAL CULTURE : According to Robbins, Organisation Culture refers to a system of shared meaning held by members that distinguishes the organisation from other organisations. Culture has its origin in the organisational interaction. The vagueness related to culture continues to prevail because of definition at the operational level is not clear. |
DIFFERENTIATING CULTURE & STRUCTURE : Organisation Culture is the fabric of meaning in terms of which human beings interpret their experience and guide their action. Organisation Structure is the form that action takes, the actual existing network of organisational relations. Organisational Culture and Organisational Structure are then but different abstractions from the same phenomenon. |
LEVELS OF ORGANISATIONAL CULTURE LEVEL I: GUIDING PRINCIPLES- Defines culture at the broadest level. Gets defined by the Business Goals. Example: Performance-Oriented Culture, Collaborative Culture LEVEL II: NORMATIVE & COGNITIVE LEVEL- (a) NORMATIVE - Norms : Rules of conduct which tells us what "should" be done in organisational situations. Some of them may be viewed as crucial and some of them may not be crucial for the welfare of the organisation. The crucial ones are enforced by the organisation and punishment follows for deviations. Values : Values are conceptions of what is good, true and beautiful, of what is desirable to achieve. They provide standards by which choices can be made among possible alternatives and by which specific courses of action can be judged. Because of constant application of norms in daily interaction, people are likely to be more aware of norms than values. Values are more general principles and always need to be interpreted for application to a specific situation. While norms are clearly instrumental in guiding organisational interaction, values are basic in choosing alternate modes of action. Norms & Values are spread across the organisation through training and effective orientation. (b) COGNITIVE- Collection, Compilation, Dissemination and Optimum usage of practical knowledge LEVEL III: PARAMETERS LEVEL LEVEL IV: TRAITS LEVEL LEVEL V: INDICES LEVEL Levels III, IV and V are enumerated in the following table : |
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OPERATIONALISING CULTURE- BUILDING PROCESS
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| N.B: Each of the Parameters may be having several traits. An organisation need to choose and operationalise only those traits which are required. |
And finally an example...
AN EXAMPLE OF OPERATIONALISING THE CULTURE-BUILDING PROCESS STRATEGIC LEVELS Guiding Principle - To build a performance-oriented organisation Normative & Cognitive - *Up or Out *Achieving Extraordinary Goals OPERATIONAL LEVELS Parameters (only those which are required for the above purpose to be taken up) - *Openness *Decision-making *Performance Traits - *Walk-ins into senior managers' offices *Clearly defined delegation of financial authorities *Setting-up objective and stretched goals Indices - *Senior Managers should be open to meeting employees in the second half of any working day, without any pre-appointment *90% of the time exceptions are not required to be made to the delegation schedule *Quarterly Target- An increase of 30% on last quarter's sales of x number of TV sets in the North (may be for a manager who heads sales in North)
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