
Product-Management
The key learning objectives of the program are
-
Appreciate and relate to concepts and various aspects of product management
-
Understand practices with respect to new product development
-
Able to provide key inputs towards pricing strategy
-
Appreciate importance of Product Management as a part of Marketing
-
Be able to relate concepts to application of Product Management
-
Be able to link practices with respect to new product development
3 Days
Managers in Mid and Senior Management roles
Simulations, Videos, Case Study, Classroom Lecture (Online)
-
Introduction to Product Management
-
Market Research & Analysis
-
Product Ideation & Validation
-
Design Process
-
Product Development & Prioritization
-
Branding & its Impact on Product
-
Pricing and Monetization
-
Go-To-Market Strategy
-
Digital Marketing & Sales Strategy
-
Metrics & Analytics
-
Product Lines & Product Mix
-
Wrap-Up
Consumer Lifetime Value (Reuben’s Lift):
Reuben’s Lift is a simulation based on CLV. The participant will be required to take decisions related to customer acquisition cost in order to stay profitable. This simulation will be played over a simulated timeline of 4 years.
Amresh Yadav- Engaging simulation with real-life scenario
Simran Simmi- I enjoyed playing it. It gave me an opportunity to utilize the CLV concepts
Pricing Strategy (Pricey):
Pricey simulation requires the participants to arrive at a high net present value of net profits by under- standing the cost dynamics and taking appropriate decisions. This simulation played over a simulated timeline of 3 years brings out the best in terms of the participant’s strategic thinking.
PARTICIPANT FEEDBACK
Parth Mehul Makwana- Amazing learning experience
Saket Rathi- Nice analysis tool for learning