• +91-8917426737 (0900-1800 Hrs. IST)

Contact Information

  • 1135, FF, Landmark Cyber Park, Sec 67, Gurugram, Haryana-122101

  • +91-8917426737 (0900-1800 Hrs. IST)




The key learning objectives of the program are 

  • Appreciate and relate to concepts and various aspects of product management 

  • Understand practices with respect to new product development 

  • Able to provide key inputs towards pricing strategy 

  • Appreciate importance of Product Management as a part of Marketing 

  • Be able to relate concepts to application of Product Management 

  • Be able to link practices with respect to new product development 


3 Days 

Managers in Mid and Senior Management roles

Simulations, Videos, Case Study, Classroom Lecture (Online)   

  • Introduction to Product Management 

  • Market Research & Analysis 

  • Product Ideation & Validation 

  • Design Process 

  • Product Development & Prioritization 

  • Branding & its Impact on Product 

  • Pricing and Monetization 

  • Go-To-Market Strategy 

  • Digital Marketing & Sales Strategy 

  • Metrics & Analytics 

  • Product Lines & Product Mix 

  • Wrap-Up 


Consumer Lifetime Value (Reuben’s Lift):

Reuben’s Lift is a simulation based on CLV. The participant will be required to take decisions related to customer acquisition cost in order to stay profitable. This simulation will be played over a simulated timeline of 4 years. 

Amresh Yadav- Engaging simulation with real-life scenario 

Simran Simmi- I enjoyed playing it. It gave me an opportunity to utilize the CLV concepts 

Pricing Strategy (Pricey):

Pricey simulation requires the participants to arrive at a high net present value of net profits by under- standing the cost dynamics and taking appropriate decisions. This simulation played over a simulated timeline of 3 years brings out the best in terms of the participant’s strategic thinking. 


Parth Mehul Makwana- Amazing learning experience

Saket Rathi- Nice analysis tool for learning