• +91-8917426737 (0900-1800 Hrs. IST)

Contact Information

  • 1135, FF, Landmark Cyber Park, Sec 67, Gurugram, Haryana-122101

  • +91-8917426737 (0900-1800 Hrs. IST)


Sales Leadership & Sales Force Effectiveness


The key learning objectives of the program are 

  • Participants will understand how to improve salesforce effectiveness with effective targeting, deployment, execution, engagement and enablement 

  • Participants will develop ability to lead a salesforce through impactful hiring and creative engagement of the salesforce 


2 Days

Managers in Mid and Senior Management roles

Simulations, Videos, Case Studies, Classroom Lectures (Online) 

  • What Is Salesforce Effectiveness 

  • Reasons For Diminishing Salesforce Effectiveness 

  • Focussing On 5 Critical Components 

  • High-value customers 

  • Direct resources to high payback options 

  • Face time with key accounts 

  • Productive interactions 

  • Sales support vs cost 

  • Key Account Management 

  • Sales Organization and Managing Sales Force 

  • Designing compensation and incentives for the sales force 

  • Evaluation of the sales team 

  • Channel management 

  • Sales Leadership 

  • Creating Purpose 

  • Business Acumen 

  • Analyzing Context 

  • Leading In Style 

  • Reaching Out 

  • Networking 

  • Influencing 

  • Building Trust 

  • Standing Steadfast 

  • Resilience 

  • Risk Taking 

  • Stress Handling 

  • Co-creating Solutions 

  • Collaborating 

  • Customer Empathy 

  • Accepting Feedback 

  • Leadership Impact on Salesforce Performance 


Channel Sales

Jayesh Dhareshwar, Sundram Fasteners- "Wonderful program with a good insight on the types of Communications, Conflicts, Disputes, Power and influencing, etc Will definitely use for future deals with customers for a fruitful and Win-Win conclusion. Thank you Avishkar and Debasish!! Appreciated!! "

Praveen C Bhatt, Daikin India- Very good exercise. It helps to recognize the character of a person.